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Radio ad script examples

Twelve original radio commercial scripts, four each at :15, :30 and :60, for the kinds of businesses voiceover artists read for every week. Every one fits its length as written, measured by what the voice says. They’re free to use as a starting point: copy one, or open it in the script timer and make it your own.

15 second radio ad scripts

A :15 fits 119 to 132 spoken characters, about 38 words. How many words in a 15 second script?

:15 · Grocery store · Straight read

Corner Basket Market: peaches are back

Fresh peaches are back at Corner Basket Market, $1.49 a pound this week. Pick up sweet corn and honey. Corner Basket, fresh from the farm.

127 spoken characters · 25 words · window 119–132 · about 0:14 to read · In the window

Open in the timer: Corner Basket Market: peaches are back Couldn’t copy. The script is selected, so copy it with your keyboard.

:15 · Retail sale · Hard sell

Trailside Outfitters: the Big Boot Blowout

(fast, punchy) It's the Big Boot Blowout at Trailside Outfitters! Every boot is 40% off, this Saturday only. Trailside Outfitters on Route 12. Get there early!

128 spoken characters · 24 words · window 119–132 · about 0:15 to read · In the window

Open in the timer: Trailside Outfitters: the Big Boot Blowout Couldn’t copy. The script is selected, so copy it with your keyboard.

:15 · Radio station promo · Station imaging

98.7 The River: the morning show

(big, warm) Wake up with Sam and Rosa, weekdays from six to ten in the morning. The laughs, the local news, and all your favorite songs. 98.7 The River. (sounder)

125 spoken characters · 27 words · window 119–132 · about 0:14 to read · In the window

Open in the timer: 98.7 The River: the morning show Couldn’t copy. The script is selected, so copy it with your keyboard.

:15 · Public service announcement · PSA, sincere

Valley Community Blood Center: give this Saturday

One pint of blood can help save up to three lives. Give this Saturday at the Elm Street Library, ten to four. A message from the Valley Community Blood Center.

126 spoken characters · 30 words · window 119–132 · about 0:14 to read · In the window

Open in the timer: Valley Community Blood Center: give this Saturday Couldn’t copy. The script is selected, so copy it with your keyboard.

30 second radio ad scripts

A :30 fits 360 to 400 spoken characters, about 75 words. How many words in a 30 second script?

:30 · Car dealer · Hard sell, with a legal tag

Dutchman Motors: the Year-End Clearance

(high energy) It's the Year-End Clearance at Dutchman Motors, and every car on the lot has to go! Get zero percent financing for 60 months on every new sedan, or take $3,000 cash back. Used trucks start at just $12,995! Our finance team works with every credit situation, so come see us today. Dutchman Motors, at the corner of Fourth and Main. Call 555-0142. (tag, fast) Offer ends Monday. See dealer for details.

388 spoken characters · 69 words · window 360–400 · about 0:29 to read · In the window

Open in the timer: Dutchman Motors: the Year-End Clearance Couldn’t copy. The script is selected, so copy it with your keyboard.

:30 · Restaurant · Conversational

Rosa's Kitchen: Friday fish fry

(relaxed, smiling) So here's my Friday night plan. I'm heading to Rosa's Kitchen on Harbor Avenue, because Friday is fish fry night. Fresh Atlantic cod, hand-cut fries, and their famous coleslaw, all for $14.99. Kids eat free with every adult meal, and the patio is open until ten. Honestly? I go for the key lime pie. Rosa's Kitchen. Good food, good people, right here in town. Bring your appetite. Call 555-0163 for a table.

368 spoken characters · 72 words · window 360–400 · about 0:28 to read · In the window

Open in the timer: Rosa's Kitchen: Friday fish fry Couldn’t copy. The script is selected, so copy it with your keyboard.

:30 · Heating and air · Two-voice dialogue

Brightwater Heating and Air: the furnace quit

(WIFE) Is it just me, or is it freezing in here? (HUSBAND) The furnace quit again. (WIFE) Then call Brightwater Heating and Air. (ANNCR) Brightwater sends a licensed technician to your door the same day, seven days a week. Every repair is priced up front, before any work begins. No overtime charges on nights or weekends, ever. And this month a furnace tune-up is just $79. Call Brightwater Heating and Air at 555-0128. (HUSBAND) They're on their way. (WIFE) Finally.

378 spoken characters · 74 words · window 360–400 · about 0:28 to read · In the window

Open in the timer: Brightwater Heating and Air: the furnace quit Couldn’t copy. The script is selected, so copy it with your keyboard.

:30 · Local event · Upbeat

The Harvest Moon Festival in Millbrook

(upbeat) Get ready, Millbrook! The Harvest Moon Festival is back at Riverside Park, September 20th and 21st. Enjoy two stages of live music, a giant pumpkin contest, hayrides, and more than forty local food vendors. Admission is free, and kids under twelve ride the Ferris wheel for a dollar. Bring the whole family, bring a blanket and a lawn chair, and stay for the big fireworks on Saturday night. The Harvest Moon Festival. Millbrook's biggest party of the year.

375 spoken characters · 78 words · window 360–400 · about 0:28 to read · In the window

Open in the timer: The Harvest Moon Festival in Millbrook Couldn’t copy. The script is selected, so copy it with your keyboard.

60 second radio ad scripts

A :60 fits 720 to 800 spoken characters, about 150 words. How many words in a 60 second script?

:60 · Mattress sale · Hard sell, with a legal tag

The Mattress Barn: the Labor Day Sale

(fast, loud) Stop sleeping on that lumpy old mattress! The Mattress Barn Labor Day Sale is on now, and every bed in the store is up to 60% off! Queen pillow-tops start at just $299. Kings start at $499. Twin and full sets are on sale too! Memory foam, hybrids, adjustable bases, all marked down! Plus, get free delivery, free setup, and we'll haul your old mattress away for free. No credit? No problem! Take 12 months to pay with no interest on any purchase over $500. Not sure what you need? Our sleep experts will help you find the perfect fit, and every mattress comes with a 100-night comfort guarantee. Don't love it? Bring it back! But hurry, because this sale ends Monday at nine. The Mattress Barn, on Highway 50 next to the Home Center. Open every day from ten to nine. The Mattress Barn. Sleep better tonight! (tag) Financing subject to credit approval.

743 spoken characters · 153 words · window 720–800 · about 0:56 to read · In the window

Open in the timer: The Mattress Barn: the Labor Day Sale Couldn’t copy. The script is selected, so copy it with your keyboard.

:60 · Credit union · Straight read, warm

Pine Ridge Credit Union: banking with your neighbors

At Pine Ridge Credit Union, we believe your money should work as hard as you do. That's why we're member-owned, and why our profits come back to you as lower loan rates and fewer fees. Right now, new members can open a free checking account with no minimum balance, and get a $100 bonus when they set up direct deposit. Shopping for a car? Our auto loans start as low as 4.9% APR, and you can be approved in minutes. Thinking about a home? Our local loan officers will walk you through every step, and every loan decision is made right here in town. Pine Ridge Credit Union has served this valley for over 60 years, with five branches and free ATMs nationwide. Stop by any branch or call 555-0119 to join today. Pine Ridge Credit Union. Banking with your neighbors. (legal, read fast) Federally insured. Rates subject to change. Bonus terms apply. Equal housing lender.

735 spoken characters · 153 words · window 720–800 · about 0:55 to read · In the window

Open in the timer: Pine Ridge Credit Union: banking with your neighbors Couldn’t copy. The script is selected, so copy it with your keyboard.

:60 · Dental clinic · Two-voice dialogue with an announcer

Sunnyside Family Dental: the checkup

(DAD) Okay, Max, it's time for your checkup. (KID) Do I have to? (DAD) It's Sunnyside Family Dental. You loved it last time. (KID) Oh! The place with the fish tank? (ANNCR) At Sunnyside Family Dental, we make visits easy for the whole family. Our gentle team sees patients of every age, from first teeth to dentures, and we offer early morning and Saturday appointments so you never miss work or school. New patients get a cleaning, exam, and x-rays for just $59. We accept most insurance plans, and we'll even file the claim for you. Need a little extra calm? Ask about our comfort menu, with blankets, headphones, and your favorite shows on the ceiling. Sunnyside Family Dental is on Oak Street, across from the post office. Walk-ins are welcome. Emergency? We'll see you the same day. Call 555-0174 today. (KID) Can I pick a prize from the treasure chest? (DAD) Only if you brush. (ANNCR) Sunnyside Family Dental. Smiles for every age.

738 spoken characters · 156 words · window 720–800 · about 0:55 to read · In the window

Open in the timer: Sunnyside Family Dental: the checkup Couldn’t copy. The script is selected, so copy it with your keyboard.

:60 · Real estate agent · Conversational, first person

Hearthstone Realty: what is your home worth?

(warm, unhurried) Maybe you've been thinking about it for a while. The kids are grown, the yard feels bigger every summer, and that spare room has become a storage closet. If you're wondering what your home is worth in today's market, I'd love to help. I'm Dana Whitfield with Hearthstone Realty, and I've helped more than 300 families in this county buy and sell their homes. I'll walk through your house with you, give you an honest price, and show you exactly what similar homes nearby have sold for. No pressure, and no cost. Every home has a story, and I'd love to hear yours. And if you decide to sell, my team handles the photos, the open houses, and every bit of paperwork, so you can focus on what comes next. Whether that's a smaller place across town or a cabin by the lake, I'll help you get there. Thinking of buying instead? I can help with that too. Call me, Dana Whitfield, at 555-0156. Hearthstone Realty. Let's find your next chapter.

763 spoken characters · 171 words · window 720–800 · about 0:57 to read · In the window

Open in the timer: Hearthstone Realty: what is your home worth? Couldn’t copy. The script is selected, so copy it with your keyboard.

Writing to length

The timer counts what is spoken: letters and digits, with numbers and symbols counted as the words they are read as, and (directions) skipped. A few things that catch writers out:

$1.49 23 characters
Prices, percentages and other numbers count as the words they are said as, so a price is much longer out loud than it looks on the page.
555-0187 41 characters
A phone number takes real time to say. Leave room for it, and for saying it twice if the client asks for that.
yourstore.com 12 characters
The counter can’t hear a dot, so a web address written with one comes up short. Write it the way it will be read, “yourstore dot com”, and the count is right.
(upbeat) 0 characters
Anything in (parentheses) is a direction for the voice and isn’t counted, so write as many as the read needs.
(ANNCR) 0 characters
In a dialogue, put each speaker’s name in parentheses too, like the scripts below. Written as “ANNCR:”, the name would count as five spoken characters every time it appears.

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