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How many words in a 15 second script?

About 38 words, at the usual pace of two and a half words a second. Counted the way it is spoken, a :15 fits 119 to 132 characters: the letters and digits the voice says, with numbers and symbols counted as said and (directions) left out.

Words, rule of thumb
about 38
Spoken characters
119–132
Close to the limit from
130
Length of the spot
0:14 / 0:15
In the window 121 spoken characters · 31 words · window 119–132

As it stands, it fits a 0:15.

Why a word count isn’t enough

Words come in every size. “Sale” and “refinancing” are one word each, and a phone number like 555-0187 is one word on the page but 41 spoken characters. Two scripts with the same word count can read seconds apart, which is a lot in a :15. Counting what the voice actually says gets much closer, so the timer above and every SendScripts.to artist page count spoken characters.

20
A number counts as it is said: twenty. 6 characters
$20
Symbols count as their word: twenty dollars. 13 characters
50%
fifty percent 12 characters
1,500
one thousand five hundred 22 characters
Rock & Roll
rock and roll 11 characters
(warm, smiling) Hello
Directions in parentheses are skipped: only “hello” counts. 5 characters

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